Hello. This is the blog for Dialogue, a 3rd year degree show for students studying on the Advertising & Brand Communication course at UCA Farnham. Our aim is to create more than the show itself, but to showcase the variety of thinking and approaches taken by the students themselves. One aspect shared throughout is the ability to create ideas for any media that are more than just a message. Based upon this thought, the aim of this space is to document and develop the story behind our show and create a dialogue with those who take an interest. With this, we hope that the experience of all those who take a second to participate (even if you just read this blog) will be enriched. Please use Firefly for your comments.
![May you fly
Ah to be a 3rd year student again. The heady days of watching Corrie in your underwear and mainlining vodka for £1 at the union fade into blissful reminiscence as you try to actually get some work done. Graduating is scary stuff: there’s a whole world out there you all shall be untimely thrown into, full of people who don’t know who you are and care less about you than a Jeremy Kyle *guest*. What’s more you’ll be graduating along with thousands of other students from around the country who will be trying to fight you tooth and nail for every job that doesn’t exist due to the credit crunch. Like I said, scary stuff.I’m not just being a dick here; these are the cold, hard facts of your graduation: It’s a crowded marketplace with few major players even bothering to look at grass roots talent. It’s a job crisis, but as the cliché goes the Chinese use the same word for crisis as opportunity, and this can also work for you.Don’t forget to be scared.Fear can be a powerful motivator. When I was at uni, trying to form a graduation portfolio with my creative partner Per, we spent the whole 3rd year at a mental DefCon 2. We were worried about the competition, the state of the industry, our level of creativity, whether our book looked nice, whether we were working long enough, whether our T-shirts clashed when we went to interviews… It was a full on pant-pissing fest day in, day out. But that fear motivated us to never be complacent, always push what we were doing as far as we could, to work that night when everyone else was out on the cheap lager, to produce 7 bits of work when we only needed to do 5. Fear can be a healthy motivator when used correctly; if it chokes half the other students in the world then your chances for employment go up 50%.
My creative partner described the 3rd year of uni as running down a steep hill towards a cliff edge whist reading a book on how to fly. In the end everyone goes over that cliff, if you see that cliff coming you’ll read more of that book and know more about flying when you run out of ground. And when others are falling around you, you’ll be soaring toward the golden sunset of success the university brochures all promised you back at A level; they just never told you you’d have to work so hard for it.May you run, may you soar, may you fly. - ]-[appy Thought](http://27.media.tumblr.com/f0w4QSpQUnilfbv6woPY24eFo1_500.jpg)
May you fly
Ah to be a 3rd year student again. The heady days of watching Corrie in your underwear and mainlining vodka for £1 at the union fade into blissful reminiscence as you try to actually get some work done. Graduating is scary stuff: there’s a whole world out there you all shall be untimely thrown into, full of people who don’t know who you are and care less about you than a Jeremy Kyle *guest*. What’s more you’ll be graduating along with thousands of other students from around the country who will be trying to fight you tooth and nail for every job that doesn’t exist due to the credit crunch. Like I said, scary stuff.
I’m not just being a dick here; these are the cold, hard facts of your graduation: It’s a crowded marketplace with few major players even bothering to look at grass roots talent. It’s a job crisis, but as the cliché goes the Chinese use the same word for crisis as opportunity, and this can also work for you.
Don’t forget to be scared.
Fear can be a powerful motivator. When I was at uni, trying to form a graduation portfolio with my creative partner Per, we spent the whole 3rd year at a mental DefCon 2. We were worried about the competition, the state of the industry, our level of creativity, whether our book looked nice, whether we were working long enough, whether our T-shirts clashed when we went to interviews… It was a full on pant-pissing fest day in, day out. But that fear motivated us to never be complacent, always push what we were doing as far as we could, to work that night when everyone else was out on the cheap lager, to produce 7 bits of work when we only needed to do 5. Fear can be a healthy motivator when used correctly; if it chokes half the other students in the world then your chances for employment go up 50%.
My creative partner described the 3rd year of uni as running down a steep hill towards a cliff edge whist reading a book on how to fly. In the end everyone goes over that cliff, if you see that cliff coming you’ll read more of that book and know more about flying when you run out of ground. And when others are falling around you, you’ll be soaring toward the golden sunset of success the university brochures all promised you back at A level; they just never told you you’d have to work so hard for it.
May you run, may you soar, may you fly.
- ]-[appy Thought
