Hello. This is the blog for Dialogue, a 3rd year degree show for students studying on the Advertising & Brand Communication course at UCA Farnham. Our aim is to create more than the show itself, but to showcase the variety of thinking and approaches taken by the students themselves. One aspect shared throughout is the ability to create ideas for any media that are more than just a message. Based upon this thought, the aim of this space is to document and develop the story behind our show and create a dialogue with those who take an interest. With this, we hope that the experience of all those who take a second to participate (even if you just read this blog) will be enriched. Please use Firefly for your comments.
Dialogue@Free Range
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Our Farnham show is now complete and ready for its private view after many hours of hard work and stress. We then spent Weds building our show in Brick Lane so that when our guests arrive, we wont still be building (fingers crossed.)
So if your reading this, we’ve posted a few images of the process for the Farnham show to look at and we hope that our London show caps off and amazing year. See you all tonight.
Wow, what a whirlwind of events that occurred last week. The deadline for our final major project was the 22nd of May, but to spice it up a bit, the printers wanted our banner designs for the London show in on the 20th. We were all really up against it but not as much as one team in particular. Dave, who came up with the design for dialogue, very kindly set aside the whole of that Tuesday for time slots with all of the other groups. This gave them the opportunity to have him for an hour to lay out their work on the banners, ready for the printers the next day. Matt, his creative partner for FMP was the proof-reader and what a day they had. All in all they were up and working on other peoples layouts for over 24hours straight, Dave’s wrist is now warped, so you can easily fit a Mac mouse snugly in his hand, and the amount of Coca Cola the two of them drank will boost the coke profits majorly. The whole Dialogue team extends their up most thanks to the sterling work that went on in that room, and we will all be raising our glasses (hopefully with you as well) to the two of them on the private view this Thursday.
![May you fly
Ah to be a 3rd year student again. The heady days of watching Corrie in your underwear and mainlining vodka for £1 at the union fade into blissful reminiscence as you try to actually get some work done. Graduating is scary stuff: there’s a whole world out there you all shall be untimely thrown into, full of people who don’t know who you are and care less about you than a Jeremy Kyle *guest*. What’s more you’ll be graduating along with thousands of other students from around the country who will be trying to fight you tooth and nail for every job that doesn’t exist due to the credit crunch. Like I said, scary stuff.I’m not just being a dick here; these are the cold, hard facts of your graduation: It’s a crowded marketplace with few major players even bothering to look at grass roots talent. It’s a job crisis, but as the cliché goes the Chinese use the same word for crisis as opportunity, and this can also work for you.Don’t forget to be scared.Fear can be a powerful motivator. When I was at uni, trying to form a graduation portfolio with my creative partner Per, we spent the whole 3rd year at a mental DefCon 2. We were worried about the competition, the state of the industry, our level of creativity, whether our book looked nice, whether we were working long enough, whether our T-shirts clashed when we went to interviews… It was a full on pant-pissing fest day in, day out. But that fear motivated us to never be complacent, always push what we were doing as far as we could, to work that night when everyone else was out on the cheap lager, to produce 7 bits of work when we only needed to do 5. Fear can be a healthy motivator when used correctly; if it chokes half the other students in the world then your chances for employment go up 50%.
My creative partner described the 3rd year of uni as running down a steep hill towards a cliff edge whist reading a book on how to fly. In the end everyone goes over that cliff, if you see that cliff coming you’ll read more of that book and know more about flying when you run out of ground. And when others are falling around you, you’ll be soaring toward the golden sunset of success the university brochures all promised you back at A level; they just never told you you’d have to work so hard for it.May you run, may you soar, may you fly. - ]-[appy Thought](http://25.media.tumblr.com/f0w4QSpQUnilfbv6woPY24eFo1_500.jpg)
May you fly
Ah to be a 3rd year student again. The heady days of watching Corrie in your underwear and mainlining vodka for £1 at the union fade into blissful reminiscence as you try to actually get some work done. Graduating is scary stuff: there’s a whole world out there you all shall be untimely thrown into, full of people who don’t know who you are and care less about you than a Jeremy Kyle *guest*. What’s more you’ll be graduating along with thousands of other students from around the country who will be trying to fight you tooth and nail for every job that doesn’t exist due to the credit crunch. Like I said, scary stuff.
I’m not just being a dick here; these are the cold, hard facts of your graduation: It’s a crowded marketplace with few major players even bothering to look at grass roots talent. It’s a job crisis, but as the cliché goes the Chinese use the same word for crisis as opportunity, and this can also work for you.
Don’t forget to be scared.
Fear can be a powerful motivator. When I was at uni, trying to form a graduation portfolio with my creative partner Per, we spent the whole 3rd year at a mental DefCon 2. We were worried about the competition, the state of the industry, our level of creativity, whether our book looked nice, whether we were working long enough, whether our T-shirts clashed when we went to interviews… It was a full on pant-pissing fest day in, day out. But that fear motivated us to never be complacent, always push what we were doing as far as we could, to work that night when everyone else was out on the cheap lager, to produce 7 bits of work when we only needed to do 5. Fear can be a healthy motivator when used correctly; if it chokes half the other students in the world then your chances for employment go up 50%.
My creative partner described the 3rd year of uni as running down a steep hill towards a cliff edge whist reading a book on how to fly. In the end everyone goes over that cliff, if you see that cliff coming you’ll read more of that book and know more about flying when you run out of ground. And when others are falling around you, you’ll be soaring toward the golden sunset of success the university brochures all promised you back at A level; they just never told you you’d have to work so hard for it.
May you run, may you soar, may you fly.
- ]-[appy Thought
A selection of the highly anticipated ‘Special 20’ invites for the show were taken up to London on the 12th. All were hand made and destined for a selection of the collective’s favourite agencies. The books are part of the dialogue message, with the aim of getting the conversation going before the private view in two weeks (28th May). Rachel and Will drove up from Farnham with a stow away in the back (Lauren), their aim was to inspire and interact with some of the agencies we would all like to come to the show. Some of the books were met with great anticipation and questions, which after all is the aim of any good degree show. The trip was a mixture of a lot of traffic, many stop-offs and bomb squad security checks in Canary Wharf. Thumbs up to the guys that went up, if you have been given one of the books, the aim of the invite inside is for it to be taken out and brought with you to the show, so don’t forget.
